Building a Wellness Routine That Actually Sticks Most wellness products promise transformation but deliver novelty. Our curation philosophy is 'Daily Default' — we only include items you'll reach for habitually, not just after a good intentions week. We look for products that integrate into an existing routine without adding friction. Our Evaluation Standards: 1. Ingredient Evidence: For supplements and skincare, we look for clinically studied actives at effective concentrations, not proprietary blends with hidden dosages. 2. Habit Compatibility: Would you use this every single day? We skip anything with a steep learning curve or burdensome maintenance. 3. User Retention: Products with strong re-purchase rates (evident from 'subscribe & save' activity and returning reviewer sentiment) rank highest.